✓ Write to Solve Problems
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I just read a crazy-helpful article by Eve Arnold. It’s called “How to Write Content That Makes You Money” and despite the attention-grabbing headline, it provides awesome insights into the content creation process that every creator needs to learn.
Writing is a powerful tool that can solve problems for your readers and help them take meaningful action. However, not all content is created equal.
To create impactful content, you need to follow a few key steps.
Identify the problem your key audience faces. What are they struggling with? What are their pain points? Once you know what the problem is, you can start to brainstorm solutions.
Next, you need to share your own personal experiences with this specific problem. This will help readers connect with you and see that you understand what they're going through. It will also help them trust you and believe that you have the solution they need.
When you're writing your content, be sure to provide context. What is the problem? Why is it important? What are the benefits of solving the problem? Answering these questions will help your readers understand the value of your content and why they should read it.
Finally, don't be afraid to go beyond the obvious. Look for new and innovative ways to solve problems. This will help your content stand out from the crowd and capture readers' attention. Copying won’t stand out. Unique solutions to common struggles do.
When you write content that solves problems and resonates with readers, you'll build a loyal following and achieve your goals.
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